Revenue
The total amount of money a company brings in from its business activities (sales of products or services) before deducting expenses. Revenue is reported on the income statement and is a key measure of a company's scale and growth. It does not account for costs, so a company can have high revenue but still be unprofitable.
Gross Profit
Revenue minus the cost of goods and services sold (COGS). Gross profit shows how much money remains after paying the direct costs of producing what the company sells, before operating expenses, interest, and taxes. It is a core measure of pricing power and production efficiency.
Gross Profit Margin
Gross profit as a percentage of revenue (Gross Profit / Revenue). It shows how much of each dollar of sales is retained after direct production costs. A higher margin generally means stronger pricing power or lower production costs; changes in the margin can signal mix shifts, discounting, or cost inflation.
EBITDA— Earnings Before Interest, Taxes, Depreciation, and Amortization
Operating profitability before interest, taxes, and non-cash charges for depreciation and amortization. EBITDA is often used to compare companies with different capital structures or tax situations. It is not a GAAP profit figure and can overstate cash generation because it ignores capital expenditures and working-capital needs.
Net Income
The bottom-line profit left after subtracting all expenses, interest, and taxes from revenue. Net income is reported on the income statement and is the starting point for earnings per share. It includes non-cash items such as depreciation, so it can differ from the cash a company actually generated.
EPS— Earnings Per Share
A company's net profit divided by the number of outstanding shares. EPS shows how much profit is attributed to each share of stock and is a common measure of profitability. Higher EPS generally indicates better profitability on a per-share basis. EPS can be reported for past periods (trailing) or estimated for future periods.
CFO— Cash from Operations
The net cash generated or consumed by a company's core day-to-day operations. It starts from net income and adjusts for non-cash items and changes in working capital. Positive CFO means the business is producing cash from its main activities; it is the first input into free cash flow.
CapEx— Capital Expenditure
Cash spent to acquire, upgrade, or maintain long-term physical assets such as property, plants, and equipment. CapEx is an investing outflow on the cash flow statement. High CapEx can support growth, but it also reduces free cash flow in the period it is spent.
FCF— Free Cash Flow
The cash a company generates after accounting for cash outflows to support operations and maintain its capital assets. It's a measure of profitability that excludes the non-cash expenses of the income statement.
Cash— Cash and Cash Equivalents
The most liquid assets on the balance sheet: cash on hand plus short-term instruments that can be converted to cash quickly. Cash is what a company can use immediately to fund operations, pay down debt, or return capital to shareholders.
Debt— Total Debt
The total amount a company owes to lenders, typically including short-term and long-term borrowings. Comparing debt to cash shows how leveraged the balance sheet is and how much liquidity remains after obligations. Rising debt can fund growth, but it also increases interest costs and financial risk.
P/E— Price-to-Earnings Ratio
The ratio of a company's share price to its earnings per share (EPS). P/E indicates how much investors are willing to pay per dollar of earnings. A higher P/E may suggest the market expects growth or the stock is overvalued; a lower P/E may suggest undervaluation or lower growth expectations. It is often compared to historical P/E or peers in the same industry.
P/S— Price-to-Sales Ratio
The ratio of a company's market capitalization (or share price) to its revenue. P/S measures how much the market values each dollar of sales. It is useful for comparing companies that are not yet profitable or have inconsistent earnings, since revenue is less subject to accounting adjustments than earnings.